What exactly is it saying? We give you a strategy to be seen, and we do the work to make it happen.
Every name gets searched now. Before a meeting, before a hire, before a deal, sometimes before a date. What comes up is your reputation, whether you built it or not. A personal brand is not ego. It is deciding what people find about you, instead of leaving it to whatever got posted last.
Personal Brand is a New Zealand personal branding studio from Small But Mighty. We start with a strategy to be seen: where you should show up, what you should be known for, and what to say once you are there. Then we do the work around it.
It is organic. Showing up consistently in the places your people already look, saying things worth remembering, and making sure that when someone searches your name, what they find is the version of you that you chose.
we search you the way a stranger would, across Google, LinkedIn, social and AI search, and show you exactly what comes up, what is missing, and what is working against you. You get a written report and a short list of what to fix first.
who you need to reach, where they look, and what you need to be known for.
what has changed, what is working, and what to do next.
making sure you come up when someone Googles you, searches LinkedIn, or asks an AI who the go to person is.
owning the first page of Google when someone searches you, and ranking for the thing you want to be known for, not just your name.
making sure ChatGPT, Gemini and the rest describe you accurately when asked.
securing yourname.nz and .co.nz before someone else does, at cost.
headline, about section, featured, and a banner that matches the rest of your brand.
the right platforms, profiles that say the same thing everywhere, nothing half finished.
what to post, how often, and a system so it actually happens.
short, medium and long bios plus a boilerplate, so every introduction, programme and article says the same thing.
what you talk about, who you have talked to, and how to book you.
that is yours, not your employer's, so your name has a home online.
set up on Google Workspace, so you are not sending from a Gmail address.
the one channel you own that no algorithm can take away.
a proper headshot and a set of images you can use for a year, through a partner photographer.
what is out there, what should not be, and how to tidy it up.
a shortlist of shows and publications that reach your audience, and the pitch to get you on.
speaking, advisory work, newsletters, courses, partnerships and sponsorship, once you have an audience worth something.
how to write a post, film yourself on a phone, and keep it going without an agency.
Sometimes the job is not being found. We can work the other way and check what a stranger can dig up about you: old social posts, personal details, addresses, photos you forgot about, accounts you stopped using. Then we lock it down, clean it up, and get the worst of it removed.
It is for anyone whose name is the thing people search for. Business owners and directors, chief executives, consultants and advisers, sports people, creatives, and people looking for their next role. If you are known for what you do but your online presence is not doing you justice, this is for you.
We are putting together practical how to guides for particular groups of people: real estate agents, sports people, company directors, chief executives, consultants, and people between roles. Each one is a short list of things to do this month to be seen for the right reasons. Join the list below and you will get them first.
The full site is coming. Drop your email and you will get the guides and the launch before anyone else.
Tell us who you are and what you want to be known for. We will come back to you within a day.